Markets which have fallen to lower levels present an opportunity for acquiring the same or an equivalent basket of stocks and still leave money to spare or buy more. This is too simplistic a scenario though and used only as an illustration . For instance if resorted to at an early stage of the market decline which has been one of the most ferocious ever, there can be a genuine cause for heart burn. But the basic tenet remains firmly the same, that is, sell one must . Because by not selling one becomes a collector and will have to put in additional money to continue participating in the market. This may not be always possible. But more importantly one will not be able to profit from the cyclical market ups and downs and in the long run may end up with no profits as also loosing on the time value of the money.
Another very important reason to sell is that once stock prices reach heady levels it literally falls due to its own weight. It takes a great deal of buying pressure to elevate and maintain prices at high levels. Which means a buying climax will surely be followed by a withdrawal of such pressure as there can not be an endless presence of buyers and the market will be exhausted of buyers sooner or later. It is here that an opposite activity occurs. It is precisely at these times that some people start pressing speculative sales. These are people who assume prices will fall from that point on and put in sell orders without actually owning the stocks. In fact the derivative market has essentially such mechanisms. With absence of fresh buyers and addition of speculative sales the demand supply situation gets severely distorted and prices take a tumble. No wonder investors stare, in utter disbelief, at the disappearance of the wealth they thought were theirs. Its a different thing though , and not pertinent at this point of discussion, that these sellers will have to cover up their position by buying back what they had short sold. Such counter buy order reverses the downward spiral and prices recover, the extent of which again depend on several other factors. One such factor could be, interestingly, the reemergence of buyers who believe prices will go up. Their buying push up the prices again. And the game goes on.
It is thus seen that selling becomes a very important factor in the quest for profitable investments in stocks.. By selling we not only are able to buy back at lower prices without requiring additional money but also are favourably positioned for the next upmove.
Yet inspite of very strong reasons to sell, we fail to take that decision at the right time or when we do take, it usually is the most ill timed. Many people have had that agonising experience of seeing the prices of their most preciously held stocks start moving up after they have sold . While there can be several reasons why selling becomes a difficult proposition, one very common and important one emanates from our emotions , which essentially is that we are normally biased towards buying. We tend to associate buying with a sense of optimism in mind and having to take a sell decision appears to negate the optimism. To a certain extent most people are conditioned into a buy bias as buy advises around us far outweigh sell advises . There are numerous instances where the bias against selling is so strong that one is fiercely determined to hold on even when losses are staring at the face and mounting. And if the investment has appreciated we want it to appreciate more . This is the greed factor.
We therefore have to overcome our emotions, keep a clear head. It is not easy and we have to muster as much mental and emotional discipline as we can for that all important sell decision. How do we go about doing that . Here are a few indicators which if recognised will help us to take a rational view and proceed with our objective that is making a profit on our investment.
1. Sell if justification for fresh buying cannot be found . Meaning if you don't want to buy then sell it if are holding . By not selling one is holding the stock. Holding the stock is justified only if it is expected to rise. Its different if one is holding for dividend income .
2. Do not hold a stock unless it is worth a buy. A decision to hold is the same thing as to buy afresh. In a way it is the same thing as reinvesting sans the buy sell procedures and brokerage charges.
3. Sell when the fundamentals turn for the worse. Whether it pertains to the company or to the economy as a whole, monitoring developments by way of access to reliable news sources is very helpful .
4. Delete the cost price of the stock from mind. Remember, the rational to sell a stock is quite independent of the acquisition cost .As explained above one decides to sell because the price is not expected to go up any further and in all likelihood fall from there on. One is selling either to book profits or to prevent further losses if the investment has gone wrong. Its extremely difficult to maintain such a strict frame of mind but it is here essentially that a distinction can be made between an average and above average investor.
Happy investing